{"id":415,"date":"2025-08-12T08:17:10","date_gmt":"2025-08-12T08:17:10","guid":{"rendered":"http:\/\/www.abenteuer-archaeologie.com\/?p=415"},"modified":"2025-08-14T09:18:38","modified_gmt":"2025-08-14T09:18:38","slug":"21-expired-listing-scripts-that-could-change-minds-tips-best-practices","status":"publish","type":"post","link":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/2025\/08\/12\/21-expired-listing-scripts-that-could-change-minds-tips-best-practices\/","title":{"rendered":"21 Expired Listing Scripts That Could Change Minds [+Tips &amp; Best Practices]"},"content":{"rendered":"<p>Expired listing scripts offer structure and help build rapport quickly. Think of it this way: sellers with expireds are probably frustrated and unsure of their next move, and need someone with a clear plan to get their property sold. That\u2019s where you come in! Do your homework, and personalize your approach. The best expired listing scripts can transform the missed opportunities of the previous agent into potential business for you.<\/p>\n<p>I\u2019ve listed several scripts to help you through various phases, namely initial contact, engagement, objection, consultation, and listing. I also share the importance of using scripts and some tips and best practices.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"727\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The Close Expired Listing Script Thumbnail\" class=\"wp-image-115997 lazyload\" data-src=\"http:\/\/www.abenteuer-archaeologie.com\/wp-content\/uploads\/2025\/08\/The-Close-Expired-Listing-Script.png\"><\/figure>\n<div class=\"text-center\">\n    <a class=\"button  \">Download The Close&#8217;s expired listing scripts<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"h-1-the-initial-contact-script\">Initial contact<\/h2>\n<h3 class=\"wp-block-heading\" id=\"text-message\">1. The text message script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tMake initial contact by text message in a clear and engaging way.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_a2800929cf0aacd00f27edaf50db59a4-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_a2800929cf0aacd00f27edaf50db59a4-inner\" class=\"mx-64 mb-64\">\n<p>Good day, [homeowner\u2019s name]! This is [name] from [brokerage]. I noticed your home at [address] recently came off the market. I specialize in helping homeowners get their properties sold quickly and at the best price. I have some fresh ideas and strategies that could really make a difference. Would you be open to a quick chat to discuss how we can get your property sold? Thanks!<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_a2800929cf0aacd00f27edaf50db59a4-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Make it personal and feel less spammy.<\/li>\n<li>Say who you are and the brokerage you work for.<\/li>\n<li>Keep it short, and ask to chat.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"email\">2. The email script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tReach out to the homeowner via email to offer valuable insights.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_84f5cbfc15a9f102b3324eac4929795c-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_84f5cbfc15a9f102b3324eac4929795c-inner\" class=\"mx-64 mb-64\">\n<p><strong>Subject:<\/strong> Still thinking about selling your home at [address]?<\/p>\n<hr \/>\n<p>Good day, [homeowner\u2019s name]!<\/p>\n<p>I hope this email finds you well. I\u2019m [name], a real estate agent with [brokerage]. I specialize in working with sellers whose homes didn\u2019t sell the first time around.<\/p>\n<p>I noticed that your beautiful home at [address] recently came off the market, as it showed up on the MLS as an expired listing. I have some fresh strategies that I believe could make a big difference.<\/p>\n<p>I would welcome the opportunity to speak with you to show you my unique approach to getting it sold quickly and at the best price! Are you available for 20 minutes at [time] today, or will [time] tomorrow be a better time?<\/p>\n<p>Thank you for your time, and I look forward to the opportunity to work together.<\/p>\n<p>\u00a0<\/p>\n<p>Best regards,<\/p>\n<p>[Signature]<\/p>\n<p>[name]<\/p>\n<p>[Your contact details]<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_84f5cbfc15a9f102b3324eac4929795c-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Ensure the subject line grabs attention.<\/li>\n<li>Mention that you have new strategies to discuss, and avoid blaming the previous agent.<\/li>\n<li>Provide a clear call to action, asking for the next meeting or call<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-dyk\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/did-you-know.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p>Many agents pursue new listings, so fewer are actively working on expireds. With a motivated seller and less competition, you could have a significantly higher conversion rate with expired listings. In fact, according to the <a href=\"https:\/\/www.mojosells.com\/blog\/expired-listing-leads-a-goldmine-for-real-estate-agents\/\">Mojo Dialer Blog<\/a>, research shows that expireds convert up to five times better than general prospecting methods.<\/p>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"voicemail\">3. The \u00a0voicemail script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tIntroduce yourself via a compelling message that encourages a callback.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_f23bc7646518d65b750b233714021bd2-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_f23bc7646518d65b750b233714021bd2-inner\" class=\"mx-64 mb-64\">\n<p>Hi there, [homeowner\u2019s name]. This is [name] with [brokerage]. I noticed your home at [address] recently came off the market, and I specialize in helping homeowners like you successfully sell their properties.<\/p>\n<p>I have some fresh ideas and strategies that could make a big difference. Please give me a call at [your phone number] when you have a moment. I look forward to speaking with you soon. Have a great day!<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_f23bc7646518d65b750b233714021bd2-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Keep your message brief and to the point.<\/li>\n<li>Use a positive tone, and clearly state your contact info.<\/li>\n<li>Keep the conversation open-ended to gather information.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"door-knocking\">4. The door-knocking script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><\/p>\n<p>Make a strong first impression when going <a href=\"https:\/\/theclose.com\/door-knocking-for-real-estate\/\">door-knocking<\/a> and introducing yourself.<\/p>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_28e52f7825b4f76bbd5a2e3929e6a238-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_28e52f7825b4f76bbd5a2e3929e6a238-inner\" class=\"mx-64 mb-64\">\n<p>Hello, [homeowner\u2019s name]! I\u2019m [name] from [brokerage]. I was in the neighborhood and noticed your property recently came off the market. I specialize in helping homeowners like you get their homes sold quickly and at the best prices.<\/p>\n<p>I have some fresh strategies and ideas that I believe could really make a difference. I\u2019d love to discuss how we can get your home sold. Would you have a few minutes to chat now, or can we set up a time that works better for you?<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_28e52f7825b4f76bbd5a2e3929e6a238-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Start with a friendly introduction, and mention your brokerage.<\/li>\n<li>Ask if they have time to chat now or if they\u2019d prefer to schedule a follow-up meeting.<\/li>\n<li>Stay upbeat and positive, no matter what their reaction may be.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-dyk\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/did-you-know.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p>In a <a href=\"https:\/\/www.reddit.com\/r\/realtors\/comments\/1bojl7d\/door_knocking_old_expired_listings\/\" rel=\"noopener\">Reddit thread in r\/realtors<\/a>, one user shared their success with door-knocking on an expired listing. \u201cI knocked on a one year old expired last summer. Super soft approach, asked what happened, mentioned my off-market property list . . . and got the phone number. Literally NEVER called them . . . I set them up on my mailing list, which is one recipe\/market update per month . . . we are closing early April.\u201d<\/p>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\">Engagement<\/h2>\n<h3 class=\"wp-block-heading\" id=\"situation\">5. The situation check-in script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tConnect with the homeowner who responded to your outreach but hasn\u2019t clearly explained why their property didn\u2019t sell or what they plan to do next.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_d84733a64de1d8a77aa2628c386ad72a-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_d84733a64de1d8a77aa2628c386ad72a-inner\" class=\"mx-64 mb-64\">\n<p>Thank you for getting back to me, [homeowner\u2019s name]. I really appreciate it! Before we talk about next steps, I\u2019d love to hear your take on what happened. What do you think kept your property from selling? Was it price, marketing, timing, or something else?<\/p>\n<p>Sometimes, a fresh set of eyes can uncover a small shift that could make a big difference. I\u2019m eager to help however I can, even if that means just giving you a second opinion. I am looking forward to hearing from you!<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_d84733a64de1d8a77aa2628c386ad72a-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Thank them for responding to show appreciation and respect.<\/li>\n<li>Listen more than talk (this is not your pitch moment).<\/li>\n<li>Use open-ended questions to uncover pain points or frustrations.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"reconnect\">6. The let\u2019s-reconnect script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tRe-engage the homeowner to reignite their interest in selling and offer new strategies.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_9465244638e7e0bb6ce0e17916ed95c3-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_9465244638e7e0bb6ce0e17916ed95c3-inner\" class=\"mx-64 mb-64\">\n<p>Hello again, [homeowner\u2019s name]! I hope you\u2019re doing well. I wanted to touch base with you regarding your property at [address]. I know you took a break from the market, and I completely understand. Sometimes, stepping back can provide a fresh perspective.<\/p>\n<p>I\u2019ve been keeping an eye on the market, and there have been some exciting changes and new trends that could work in your favor. I have a few new strategies and marketing ideas that I believe could make a big difference in getting your home sold quickly and at a great price.<\/p>\n<p>Would you be interested in meeting to discuss these new opportunities? I\u2019d love to help you achieve your goals. When would be a convenient time for us to chat?<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_9465244638e7e0bb6ce0e17916ed95c3-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Show you understand and respect their decision to step back from the market.<\/li>\n<li>Mention new market trends that would be beneficial to selling their home now.<\/li>\n<li>Be sure to have fresh ideas to share.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"referral-service\">7. The referral service partner script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tBegin the conversation without asking for the listing. Offer useful contacts for staging, repairs, or services that sellers of expireds may need.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_a082ac2f2f1a9306bb7ddf9a10d541ba-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_a082ac2f2f1a9306bb7ddf9a10d541ba-inner\" class=\"mx-64 mb-64\">\n<p>Hi there, [homeowner\u2019s name]. I\u2019m [name], a real estate agent with [brokerage]. I saw your home came off the market recently, and I totally understand how stressful things may be.<\/p>\n<p>I just thought to reach out to offer help if you need it. I work with great service providers, like home stagers, cleaners, painters, and even handypersons. If you are doing any updates or just want to freshen up the home, I\u2019d be happy to connect you!<\/p>\n<p>No pressure at all; just trying to be a resource. Let me know if I can pass along some contacts who can help!<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_a082ac2f2f1a9306bb7ddf9a10d541ba-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Position yourself as a problem-solver, not a salesperson.<\/li>\n<li>Lead with generosity by offering value, not pitching yourself.<\/li>\n<li>Mention specific services, such as handypersons, stagers, and cleaners.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"client-success\">8. The client success story script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tShare real-life wins to build trust and demonstrate your expertise.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_ae13b332f69d3dbf3cfff1f609508f6c-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_ae13b332f69d3dbf3cfff1f609508f6c-inner\" class=\"mx-64 mb-64\">\n<p>Hey, [homeowner\u2019s name]. I\u2019m [name] with [brokerage]. I want to share a success story that might resonate with your situation. I recently worked with a homeowner whose property had been on the market for months without any offers.\u00a0<\/p>\n<p>After implementing a few strategic changes, including a targeted marketing campaign and some minor staging adjustments, we were able to sell the home in just [period, e.g., two weeks]. Plus, it sold at a great price and [add details, e.g., for over asking, for all cash].<\/p>\n<p>I believe we can achieve similar success with your property at [address]. I\u2019d love to discuss how we can make that happen. When would be a convenient time for us to meet to go over my strategy for your home?<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_ae13b332f69d3dbf3cfff1f609508f6c-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Relate the success story to their current situation.<\/li>\n<li>Be sure your story is specific.<\/li>\n<li>Express confidence in achieving similar results.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"market-analysis\">9. The market analysis script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tOffer a detailed market analysis to provide value and build trust.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_e99fb39c96a16ee81592adbe528076cf-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_e99fb39c96a16ee81592adbe528076cf-inner\" class=\"mx-64 mb-64\">\n<p>Hello, [homeowner\u2019s name]. This is [name] from [brokerage]. I\u2019m reaching out regarding your property at [address]. I conducted a detailed market analysis and have some valuable insights on why it may not have sold and what we can do differently.<\/p>\n<p>For instance, since your property came off the market, [number] nearby homes have sold, with [number] of them in under [number] days. Additionally, [number] of them were [add details, e.g., for over asking, for all cash]. That tells me that buyers are still active in your area.<\/p>\n<p>I\u2019d love to share more information with you and discuss how we can position your home to attract more buyers. When would be a good time for us to meet and go over this together?<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_e99fb39c96a16ee81592adbe528076cf-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Mention that you have valuable insights to share.<\/li>\n<li>Ensure they know it\u2019s important since their property didn\u2019t sell the last time.<\/li>\n<li>Once they agree, set a follow-up meeting to discuss the analysis and next steps.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-tips\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/dyk.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p>Even if you\u2019re using the best expired listing scripts, it can be difficult to convert leads into clients. Try the <a href=\"https:\/\/theclose.com\/lpmama\/\">LPMAMA script<\/a> to build rapport and increase sales.<\/p>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"price-adjustment\">10. The price adjustment script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tDiscuss the need for a price change from the last time they listed.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_3981dc8301becdec1d44577a56f9050a-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_3981dc8301becdec1d44577a56f9050a-inner\" class=\"mx-64 mb-64\">\n<p>Hi, [homeowner\u2019s name]! I\u2019m [name] with [brokerage]. I\u2019ve been reviewing the market data and buyer feedback on your property at [address], and I believe we may need to consider a price adjustment to attract more interest at this time.<\/p>\n<p>The current market conditions and comparable properties suggest that a slight adjustment from the last time you listed the home could make a significant difference in getting more buyers through the door. I\u2019d love to meet with you to discuss this in detail and explain how it can help us achieve your selling goals. When would be a convenient time for us to chat?<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_3981dc8301becdec1d44577a56f9050a-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Be sensitive to the homeowner\u2019s feelings.<\/li>\n<li>Emphasize that your recommendation is based on thorough market analysis.<\/li>\n<li>Explain how a price adjustment can attract more buyers and increase the chances of a sale.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Objection<\/h2>\n<h3 class=\"wp-block-heading\" id=\"selling-it\">11. The \u201cI\u2019m selling it myself instead\u201d script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tPosition yourself as a helpful ally to open the door to a future listing opportunity.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_13b0194c558b0023419033e658b0f1c0-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_13b0194c558b0023419033e658b0f1c0-inner\" class=\"mx-64 mb-64\">\n<p>That\u2019s totally understandable. In fact, some FSBO sellers I\u2019ve connected with shared that they just want to avoid another frustrating experience.<\/p>\n<p>However, many I\u2019ve helped have said that they didn\u2019t expect the workload that came with it: calls, showings, buyer questions, contracts. I work with clients in your situation by helping wherever I can, such as giving pricing tips, prepping paperwork, or even finding serious buyers \u2014 no commitment needed.<\/p>\n<p>If you\u2019re open to a quick chat, I\u2019d love to share a few insights to help in any way I can. When\u2019s a good time for a 10-minute call?<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_13b0194c558b0023419033e658b0f1c0-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Don\u2019t challenge their FSBO decision. Instead, acknowledge and validate it.<\/li>\n<li>Offer genuine value, such as tips, resources, and tools, without asking for the listing.<\/li>\n<li>Be conversational. Close with an easy, low-pressure invitation to connect.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-tips\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/dyk.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p>Always follow up, even if the homeowner says they\u2019re selling the house as an FSBO. If it hasn\u2019t sold by your follow-up, you might have a chance to secure the listing the second time around.<\/p>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"rent-it\">12. The \u201cI\u2019m going to rent it instead\u201d script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tReframe the homeowner\u2019s decision to rent as a potential backup while you open the door to selling when conditions improve.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_22898695439ac008d678540123b3d969-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_22898695439ac008d678540123b3d969-inner\" class=\"mx-64 mb-64\">\n<p>I understand why you\u2019re considering renting it out instead. That actually makes sense for some folks I speak with, especially when the market didn\u2019t give them what they\u2019d hoped for.<\/p>\n<p>Out of curiosity, is renting something you\u2019ve done, or would this be your first rental? I ask only because a few homeowners I\u2019ve helped started with planning to rent but then later realized they didn\u2019t expect the landlord responsibilities, like repairs, vacancies, and lease enforcement.\u00a0<\/p>\n<p>What I do for clients in your position is help them objectively evaluate renting versus selling. If you\u2019d like, I can share a quick rent-vs-sell analysis that highlights what your property could yield both ways.<\/p>\n<p>If you\u2019re open to a 10-minute chat, I\u2019d love to walk you through it and answer any questions. What day and time this week would work for you?<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_22898695439ac008d678540123b3d969-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Respect their choice to have their property rented.<\/li>\n<li>Share the highlights and drawbacks of renting vs. selling, but keep things informative, i.e., do not pressure them.<\/li>\n<li>Position yourself as helpful.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"staying-with-my-agent\">13. The \u201cI\u2019m staying with my agent\u201d script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tTell the homeowner that you appreciate their honesty in informing you that they intend to stay with their agent.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_9a916a7776158199c19c4d0e94bd31ff-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_9a916a7776158199c19c4d0e94bd31ff-inner\" class=\"mx-64 mb-64\">\n<p>I completely understand wanting to stay loyal. It\u2019s hard to walk away from someone you\u2019ve worked with so closely. If you don\u2019t mind me asking, what do you think will be different this time?<\/p>\n<p>I ask only because when a listing doesn\u2019t sell, it\u2019s rarely bad luck. Usually, there\u2019s something concrete that needs to be adjusted, like pricing strategy, marketing reach, staging, or timing.<\/p>\n<p>If you\u2019re open to a second opinion, I\u2019m happy to share what I would\u2019ve done differently. No pressure either way!<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_9a916a7776158199c19c4d0e94bd31ff-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Don\u2019t criticize their agent.<\/li>\n<li>Ask thoughtful questions that encourage the homeowner to reflect.<\/li>\n<li>Focus on how you can add value.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"not-the-time-to-sell\">14. The \u201cIt\u2019s not the time to sell\u201d script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tValidate the homeowner\u2019s caution, and gently explore what made them feel that way, which opens the path to a possible future conversation.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_6279c01ca5a82838d1ad3649cd2bfa3a-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_6279c01ca5a82838d1ad3649cd2bfa3a-inner\" class=\"mx-64 mb-64\">\n<p>That\u2019s completely understandable. I have several clients who\u2019ve felt similarly. Sometimes, it\u2019s about market conditions, whereas other times, it\u2019s personal timing. May I ask, what makes you feel that holding off is the right move right now?<\/p>\n<p>The only reason I ask is, when a listing doesn\u2019t sell, it\u2019s rarely due to timing alone. Often, there\u2019s something tangible that could be tweaked, like pricing strategy, staging, or marketing.<\/p>\n<p>I\u2019m eager to share what I would\u2019ve done differently, just as a second opinion to help guide your next steps, if you\u2019re open to it. Would you want to schedule a quick call sometime this week?<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_6279c01ca5a82838d1ad3649cd2bfa3a-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Avoid being dismissive. Instead, empathize and build trust.<\/li>\n<li>Ask open-ended questions to understand their hesitation.<\/li>\n<li>Frame yourself as someone who can help when timing aligns.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-dyk\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/did-you-know.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p>Delisted properties \u2014 those that have been removed from the market due to various factors, including a seller\u2019s change of mind or the end of the listing agreement \u2014 currently make up a large share of housing activity.<\/p>\n<p>Per <a href=\"https:\/\/mediaroom.realtor.com\/2025-07-08-Housing-Market-at-a-Crossroads-Inventory-Climbs-but-Some-Sellers-Hold-Out\" rel=\"noopener\">Realtor.com<\/a>, in May 2024, delistings accounted for 3.2% of all active listings, whereas in May 2025, the number rose to 4.1%. That indicates that sellers may be losing patience given the longer time to deliver desirable offers or prefer to wait rather than lower their price.<\/p>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\">Consultation<\/h2>\n<h2 class=\"wp-block-heading\" id=\"appointment-setting\">15. The appointment setting script<\/h2>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tSecure an in-person meeting to discuss your marketing strategies.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_32ad66817f045e9da5c750859f785f1d-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_32ad66817f045e9da5c750859f785f1d-inner\" class=\"mx-64 mb-64\">\n<p>Hey there, [homeowner\u2019s name]! Thanks again for reaching out about relisting your beautiful home. I took a look at your previous listing and spotted a few missed opportunities, especially with how the photos and description downplayed your [mention details, e.g., backyard, layout, kitchen].<\/p>\n<p>I\u2019d like to swing by and walk you through a fresh, aggressive marketing plan that targets serious buyers fast. You\u2019ll get a clear action plan from our meeting. How does [day and time] work?<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_32ad66817f045e9da5c750859f785f1d-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Be specific, show them you\u2019ve done your homework.<\/li>\n<li>Suggest a specific day and time, making it easier for them to decide.<\/li>\n<li>Be flexible and offer alternative times.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"first-meeting\">16. The first-meeting script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tBuild trust and understand the homeowner\u2019s goals.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_de00713b0409b4a476cb389761d002fe-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_de00713b0409b4a476cb389761d002fe-inner\" class=\"mx-64 mb-64\">\n<p>I appreciate you taking the time to meet with me today. I\u2019ve reviewed the details of your property at [address], and I understand how important it is for you to sell quickly and at the best possible price.<\/p>\n<p>To start, I\u2019d love to hear about your previous experience and what you felt might have been missing. From there, I can share my comprehensive marketing plan tailored specifically for your home. This includes targeted online advertising, professional photography, staging, and open houses designed to attract serious buyers. I believe we can position your home in a way that highlights its best features and sets it apart from other listings.<\/p>\n<p>We will go through this plan together, and I\u2019ll answer any questions you have. My goal is to ensure you feel confident and excited about the process moving forward. How does that sound?<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_de00713b0409b4a476cb389761d002fe-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Thank them for their time.<\/li>\n<li>Listen to their concerns.<\/li>\n<li>Invite them to ask questions.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"why-it-didnt-sell\">17. The why-it-didn\u2019t-sell diagnostic script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tCollaboratively analyze the failed listing during the first meeting (in-person or via phone).\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_0f9aa96fc39086dfd7123ba98abe2a9d-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_0f9aa96fc39086dfd7123ba98abe2a9d-inner\" class=\"mx-64 mb-64\">\n<p>There are usually three reasons a home didn\u2019t sell the first time around: price, presentation, and promotion. I\u2019d like to walk through each.<\/p>\n<p>Starting with the price, was there much showing activity or agent feedback that involved the home being priced too high for the market?<\/p>\n<p>Next is the presentation. Did the photos and staging do the home\u2019s best features justice? Sometimes, some small tweaks in this area can make a big difference.<\/p>\n<p>Ending with the promotion, was it mostly just MLS exposure, or was there broader marketing through social media, email, and agent networks?<\/p>\n<p>Once we pinpoint which area or areas could\u2019ve held things back, we can focus on making adjustments and achieving a better outcome this time around.<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_0f9aa96fc39086dfd7123ba98abe2a9d-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Be neutral and fact-based.<\/li>\n<li>Focus on improvement, not blame.<\/li>\n<li>Use questions to guide discovery.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"marketing-plan\">18. The marketing plan presentation script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tPresent a detailed real estate marketing plan to secure the listing.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_8f604bebc5d94a12e67f734798f7b36c-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_8f604bebc5d94a12e67f734798f7b36c-inner\" class=\"mx-64 mb-64\">\n<p>Thank you for meeting with me today. I\u2019m excited to share my comprehensive marketing plan for your property at [address].<\/p>\n<p>First, I want to assure you that I\u2019ve carefully analyzed the local market and reviewed what happened during your previous listing. My goal is to create a strategy that highlights your home\u2019s unique features and reaches the right buyers.<\/p>\n<p><em>[Provide overview of marketing plan; include the items below]<\/em><\/p>\n<ul>\n<li><em><strong><em>Professional photography and videography:<\/em><\/strong><em> Providing high-quality images and a virtual tour to showcase your home beautifully online.<\/em><\/em><\/li>\n<\/ul>\n<ul>\n<li><strong><em>Staging consultation:<\/em><\/strong><em> Partnering with a top-notch staging consultant to make your home look its best.<\/em><\/li>\n<\/ul>\n<ul>\n<li><strong><em>Online advertising:<\/em><\/strong><em> Publishing targeted ads on major real estate websites, social media platforms, and Google to reach potential buyers.<\/em><\/li>\n<\/ul>\n<ul>\n<li><strong><em>Email marketing:<\/em><\/strong><em> Sending professionally designed emails to my database of buyers and local real estate agents.<\/em><\/li>\n<\/ul>\n<ul>\n<li><strong><em>Print marketing:<\/em><\/strong><em> Handing out high-quality brochures and postcards to be distributed in the neighborhood and at key locations.<\/em><\/li>\n<\/ul>\n<ul>\n<li><strong><em>In-person showings: <\/em><\/strong><em>Coordinating open houses and private showings to attract serious buyers.<\/em><\/li>\n<\/ul>\n<ul>\n<li><strong><em>MLS and syndication:<\/em><\/strong><em> Ensuring the listing appears on the MLS and is syndicated to all major real estate websites.<\/em><\/li>\n<\/ul>\n<p>Each of these elements is designed to maximize exposure and attract serious buyers. I\u2019m confident that with this approach, we can generate a lot of interest and get your home sold quickly and at the best price.<\/p>\n<p>Do you have any questions or specific concerns about the marketing plan? I\u2019m here to address them and ensure you feel confident moving forward.<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_8f604bebc5d94a12e67f734798f7b36c-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Be sure to provide a clear, step-by-step plan.<\/li>\n<li>Highlight how each part will attract buyers.<\/li>\n<li>Invite questions, and provide detailed answers.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Listing<\/h2>\n<h3 class=\"wp-block-heading\" id=\"close-the-deal\">19. The close-the-deal script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tSecure the homeowner\u2019s commitment to list their property with you.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_18100b3aeacd893a091f3191f3372cd6-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_18100b3aeacd893a091f3191f3372cd6-inner\" class=\"mx-64 mb-64\">\n<p>Hi, [homeowner\u2019s name]! It\u2019s been great discussing your property at [address] and exploring how we can achieve your selling goals. I believe that with the detailed marketing plan we\u2019ve outlined and the tailored strategies we\u2019ve discussed, we have a strong path forward to getting your home sold quickly and at the best price possible.<\/p>\n<p>I\u2019m confident that my approach will deliver the results you\u2019re looking for. Are you ready to move forward and get your home back on the market? I have all the paperwork ready, and we can get started right away.<\/p>\n<p>When would be a good time for us to finalize the details? Or if it\u2019s easier, I can have the paperwork sent over to you electronically.<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_18100b3aeacd893a091f3191f3372cd6-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Ask for the listing politely.<\/li>\n<li>Be sure to have the paperwork ready to be signed.<\/li>\n<li>Show confidence in your marketing plan and get them excited to get their home sold.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"onboarding\">20. The onboarding script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tOutline next steps after signing, and set clear expectations for the listing process.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_ddcc3fec1a69640ed1d76c4256f94297-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_ddcc3fec1a69640ed1d76c4256f94297-inner\" class=\"mx-64 mb-64\">\n<p>Thank you again for trusting me with your expired listing. I\u2019m thrilled to help you sell your home!<\/p>\n<p>Here\u2019s what to expect over the next few days:<\/p>\n<ul>\n<li> We\u2019ll have photography scheduled for [date and time].<\/li>\n<li> I\u2019ll complete the listing paperwork and marketing copy by [date and time].<\/li>\n<li> We\u2019ll go live on [date and time], as soon as everything\u2019s in place.<\/li>\n<li> I\u2019ll launch the marketing across [channels, e.g., social and email] immediately after we launch.<\/li>\n<\/ul>\n<p>I\u2019ll also keep you updated with showing feedback and market activity. Let me know if you have any questions along the way!<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_ddcc3fec1a69640ed1d76c4256f94297-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Be clear and organized to establish a professional tone.<\/li>\n<li>Break down the timeline so that the homeowner feels in control.<\/li>\n<li>Reaffirm they\u2019ve made the right decision in choosing you.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"pre-listing\">21. The pre-listing check-in script<\/h3>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/goal.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tObjective:<br \/>\n\t\t\t<\/span><br \/>\n\t\t\tConfirm details, ease seller concerns, and maintain positive momentum before the listing goes live. Do this 2 to 3 days before launch.\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"email-template mt-40 mb-40 border-radius-4\">\n<div class=\"p-24 mb-16 d-flex flex-row-reverse\">\n      <button id=\"email-template-block_d64a53349b2c8bd512711a8d62af5b08-button\" class=\"roboto-14 d-flex align-items-center h-40 px-16 cursor-pointer\" style=\"background-color: #F5F5F5;border-color: #E0E0E0\"><span>copy to clipboard<\/span> <img decoding=\"async\" alt=\"copy to clipboard\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"w-16 ms-12 lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/icon-copy.svg\"><\/button>\n    <\/div>\n<div id=\"email-template-block_d64a53349b2c8bd512711a8d62af5b08-inner\" class=\"mx-64 mb-64\">\n<p>Hey there, [homeowner\u2019s name]! I just want to check in as we get closer to launching your listing on [date]. The photos look fantastic, and I\u2019m now finalizing the write-up and MLS details.<\/p>\n<p>Please let me know if you have any last-minute questions or if anything still seems unclear. I want you to feel 101% confident before we go live.<\/p>\n<p>I\u2019ll send you a preview of everything before the listing is published, and we\u2019ll confirm the showing schedule together. You\u2019re almost there!<\/p>\n<\/p><\/div>\n<p>    &lt;!&#8211;<span id=\"email-template-block_d64a53349b2c8bd512711a8d62af5b08-success\" class=\"border-radius-4 roboto-12 bg-black white opacity-5 px-20 py-12 mb-16 ms-16 d-none\">Copied to clipboard!<\/span>&#8211;&gt;\n  <\/div>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tWhat to keep in mind::<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li>Don\u2019t assume they\u2019re fully prepared.<\/li>\n<li>Reaffirm your partnership and guidance.<\/li>\n<li>Use a calm and encouraging tone to reduce anxiety, if any.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div id=\"related-articles-block_307bf108c84cdce62a2f9bcf749c6f13\" class=\" border-top mb-40\">\n<div class=\"text-uppercase font-weight-black roboto-12 letter-spacing-1 opacity-50 text-center mt-32\">Related Articles<\/div>\n<ul class=\"list-multiple-articles list-unstyled row mt-32 \">\n<li class=\"col-sm-4\">\n            <a href=\"https:\/\/theclose.com\/expired-listing-letter\/\" class=\"w-100  mb-16 mb-sm-0 related-article black text-decoration-none d-flex flex-row align-items-center d-sm-block \"><\/p>\n<div class=\"w-160 w-sm-100 flex-shrink-0\">\n<div class=\"background-image bg-black-05 w-100 ratio-1-6 mb-sm-16 lazyload\" style=\"background-image: url(http:\/\/www.abenteuer-archaeologie.com\/wp-includes\/images\/blank.gif)\" data-background-image=\"https:\/\/assets.theclose.com\/uploads\/2024\/09\/Untitled-design-1-300x188.png\"><\/div>\n<\/p><\/div>\n<div class=\"ms-24 ms-sm-0 mb-0 roboto-16 roboto-sm-14 line-height-160\">Expired Listing Letters That Work: Free Templates &amp; Tips<\/div>\n<p>            <\/a>\n          <\/li>\n<li class=\"col-sm-4\">\n            <a href=\"https:\/\/theclose.com\/how-to-get-expired-listings\/\" class=\"w-100  mb-16 mb-sm-0 related-article black text-decoration-none d-flex flex-row align-items-center d-sm-block \"><\/p>\n<div class=\"w-160 w-sm-100 flex-shrink-0\">\n<div class=\"background-image bg-black-05 w-100 ratio-1-6 mb-sm-16 lazyload\" style=\"background-image: url(http:\/\/www.abenteuer-archaeologie.com\/wp-includes\/images\/blank.gif)\" data-background-image=\"https:\/\/assets.theclose.com\/uploads\/2024\/09\/Untitled-design-300x188.png\"><\/div>\n<\/p><\/div>\n<div class=\"ms-24 ms-sm-0 mb-0 roboto-16 roboto-sm-14 line-height-160\">How to Get Expired Listings: 9 Strategies &amp; Conversion Tips<\/div>\n<p>            <\/a>\n          <\/li>\n<li class=\"col-sm-4\">\n            <a href=\"https:\/\/theclose.com\/real-estate-text-message-scripts\/\" class=\"w-100  mb-16 mb-sm-0 related-article black text-decoration-none d-flex flex-row align-items-center d-sm-block \"><\/p>\n<div class=\"w-160 w-sm-100 flex-shrink-0\">\n<div class=\"background-image bg-black-05 w-100 ratio-1-6 mb-sm-16 lazyload\" style=\"background-image: url(http:\/\/www.abenteuer-archaeologie.com\/wp-includes\/images\/blank.gif)\" data-background-image=\"https:\/\/assets.theclose.com\/uploads\/2024\/08\/Untitled-design-2024-08-15T182505.455-300x188.png\"><\/div>\n<\/p><\/div>\n<div class=\"ms-24 ms-sm-0 mb-0 roboto-16 roboto-sm-14 line-height-160\">36 Best Real Estate Text Message Scripts for Agents in 2025<\/div>\n<p>            <\/a>\n          <\/li>\n<\/ul>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"flowchart\">Expired listing script flowchart<\/h2>\n<p>Here\u2019s a decision tree designed to guide you through different seller responses: Yes, Maybe, and Hard No.<\/p>\n<p>[graphic]<\/p>\n<h2 class=\"wp-block-heading\" id=\"importance\">Importance of using an expired listing script<\/h2>\n<p>A script for expired listings is an essential tool to help you maintain focus and flow in your pitch, especially when addressing potentially unmotivated or defensive audiences.<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Offers an opportunity to re-engage frustrated homeowners:<\/strong> When their listings expire, they\u2019re likely disappointed and unsure of what to do next. A well-crafted script provides an empathetic and professional way for you to establish contact and position yourself as a helpful expert, not just another agent.<\/li>\n<li><strong>Positions you strategically:<\/strong> The right script enables you to differentiate yourself from the previous agent and other prospecting agents. Ensure you mention your unique marketing techniques, data-driven strategies, and clear communication plans.<\/li>\n<li><strong>Provides structure and confidence:<\/strong> More productive conversations can arise from a script. It reduces hesitation or stumbling during an outreach, which is especially helpful in high-pressure situations and for newer agents.<\/li>\n<li><strong>May increase your lead conversion rate:<\/strong> An expired listing is a high-intent lead source, so a script designed to identify what could\u2019ve been improved, offer fresh insights, and propose a new strategy can increase your chances of landing a new listing.<\/li>\n<\/ol>\n<p><strong>Helps you respond calmly and professionally:<\/strong> Sellers of expired listings may be skeptical, overwhelmed, or frustrated. A great script can include rehearsed responses to common objections such as \u201cWe\u2019re going to wait,\u201d \u201cWe\u2019re taking it off the market,\u201d and \u201cWe\u2019re listing with a friend.\u201d With a professional response, you can keep the conversation alive.<\/p>\n<h2 class=\"wp-block-heading\" id=\"tips\">Expired real estate listing tips &amp; best practices<\/h2>\n<p>Turning expired listings into successful sales requires a smart approach. Following these tips will boost your success whale using expired listing scripts. Every homeowner\u2019s situation is different, so customize your approach to fit their needs. If you do your research, personalize your communication, and build trust, you\u2019ll be turning expired listings into sales in no time. Here are some top tips to help you make the most out of these opportunities:<\/p>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tDo your research:<br \/>\n\t\t\t<\/span><\/p>\n<p>Before reaching out, gather as much information as possible about the listing\u2019s history. Understand why it may not have sold, such as pricing issues, inadequate marketing, or market conditions.<\/p>\n<ul>\n<li>Review the MLS listing. Look at the description, listing duration, pricing strategy, and photo quality.<\/li>\n<li>Analyze market trends in the neighborhood. Determine if the market is favoring buyers or sellers and if that affected the listing.<\/li>\n<li>Study the competition. Note the pricing, features, and marketing of similar properties that recently sold in the area.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px\">\n<ul class=\"list-with-icon\">\n<li class=\"best-for\">Knowledge of the listing\u2019s past performance will help you avoid repeating the same mistakes and position you as a prepared professional.<\/li>\n<\/ul>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tPersonalize your communication:<br \/>\n\t\t\t<\/span><\/p>\n<p>Generic outreach won\u2019t cut it. Owners of expireds have likely heard it all, so show them you\u2019ve done your homework.<\/p>\n<ul>\n<li>Address the homeowner by name. Avoid \u201cDear homeowner,\u201d as using their name shows care and authenticity.<\/li>\n<li>Reference specific details about their property. Mention the feature you love the most, like the wraparound porch or upgraded primary, to show you paid attention.<\/li>\n<li>Mention any unique selling points or potential improvements. Suggest how small updates, such as a fresh coat of paint, some lighting, or even fresh home staging, might help the property show better.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px\">\n<ul class=\"list-with-icon\">\n<li class=\"best-for\">Personalized messages break through skepticism and make the seller feel seen and valued, which are key to earning their attention and trust.<\/li>\n<\/ul>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tUse multiple methods of contact:<br \/>\n\t\t\t<\/span><\/p>\n<p>Don\u2019t rely solely on one method of communication. Different homeowners may respond better to different approaches.<\/p>\n<ul>\n<li>Start with a call to make a personal connection. Keep it short, empathetic, and focused on listening, not pitching.<\/li>\n<li>Follow up with an email. Include a market overview, quick notes on improving listing appearances, and even a comparative market analysis showing pricing comparisons.<\/li>\n<li>Consider sending a handwritten note or a postcard for a personal touch. Make it memorable by referencing a specific detail about their property, e.g., vaulted ceilings and natural lighting, and keep it warm and sincere.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px\">\n<ul class=\"list-with-icon\">\n<li class=\"best-for\">Several touchpoints give you more chances to be noticed \u2014 and remembered. It shows your effort, consistency, and creativity, all of which make you stand out from passive agents.<\/li>\n<\/ul>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHighlight your expertise and your success:<br \/>\n\t\t\t<\/span><\/p>\n<p>\u00a0Homeowners need to feel confident that you can achieve what their previous agent could not. Highlight your expertise and past successes.<\/p>\n<ul>\n<li>Share client success stories from satisfied clients. For example, tell them you recently sold a similar expired after having updated the photos and adjusted the price. Mention the number of days it took to sell.<\/li>\n<li>Provide statistics on your success rate with similar properties. Offer numbers on your list-to-sale ratio and average DOM. Add how many expireds you\u2019ve successfully relisted and sold.<\/li>\n<li>Explain your marketing strategy and how it differs from what they experienced before. Discuss your marketing plan, staging consultations, 3D walkthroughs, and more.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px\">\n<ul class=\"list-with-icon\">\n<li class=\"best-for\">Owners of expireds want proof, not fluff. By showing them how your past achievements have worked, you become the obvious go-to.<\/li>\n<\/ul>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tFocus on building trust:<br \/>\n\t\t\t<\/span><\/p>\n<p>Trust is critical in real estate transactions, especially for homeowners who have had a negative experience. Establish trust through empathy and transparency.<\/p>\n<ul>\n<li>Actively listen to and empathize with their frustrations. Ask what they felt didn\u2019t go right, and let them vent without interrupting.<\/li>\n<li>Be honest about the previous strategy. Gently identify missteps, such as poor pricing or marketing, and explain how you\u2019d address those things differently.<\/li>\n<li>Follow through on any of your promises. Keep your word to the letter, e.g., send reports promptly, call them on specific days and times, and provide updates on showings.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px\">\n<ul class=\"list-with-icon\">\n<li class=\"best-for\">When sellers see that you listen, empathize, and do what you say, the foundation for a productive and professional relationship is set.<\/li>\n<\/ul>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tse no-pressure strategies:<br \/>\n\t\t\t<\/span><\/p>\n<p>Let your initial offer be about education, not signing contracts.<\/p>\n<ul>\n<li>Provide a detailed, no-obligation market analysis. Show them what properties are selling for now and why theirs may have missed the mark.<\/li>\n<li>Recommend cost-effective improvements. Suggest small changes, like fresh landscaping or decluttering, that can boost appeal without breaking the bank.<\/li>\n<li>Be prepared to answer any questions they might have about the selling process. Cover topics like timing and offer negotiation, as well as what will happen if they list again but don\u2019t get traction.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px\">\n<ul class=\"list-with-icon\">\n<li class=\"best-for\">Owners of expireds are wary of being \u201csold\u201d again. When you offer helpful insights without strings attached, you earn their goodwill and encourage future engagement.<\/li>\n<\/ul>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tBe persistent but respectful:<br \/>\n\t\t\t<\/span><\/p>\n<p>There\u2019s a fine line between being helpful and being overbearing. Respect the seller\u2019s space while staying visible.<\/p>\n<ul>\n<li>Set a follow-up schedule and stick to it. Space out your touchpoints, e.g., call in week 1, email in week 2, send postcard in week 3, so that you\u2019re consistent but not overbearing.<\/li>\n<li>Respect their space if they ask for time to think things over. Back off respectfully when they ask for time, but do ask when it\u2019s OK to check back in.<\/li>\n<li>Send occasional updates or valuable information without overwhelming them. Share local sales updates, interest rate changes, and the like.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px\">\n<ul class=\"list-with-icon\">\n<li class=\"best-for\">Persistent agents get remembered. Show you\u2019re committed, not desperate.<\/li>\n<\/ul>\n<ul class=\"icon-list d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/task.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tLeverage technology:<br \/>\n\t\t\t<\/span><\/p>\n<p>Use tech to stay ahead and provide homeowners with a streamlined experience.<\/p>\n<ul>\n<li>Track leads and automated follow-ups. With one of the <a href=\"https:\/\/theclose.com\/best-real-estate-crm\/\">best real estate CRMs<\/a>, you can ensure no lead slips through the cracks.<\/li>\n<li>Implement virtual tours to showcase their property. Provide immersive experiences that help buyers fall in love with the home online by using one of the <a href=\"https:\/\/theclose.com\/best-virtual-tour-software\/\">leading virtual tour software<\/a>.<\/li>\n<li>Deliver neighborhood activity and buyer interest insights. Use something like RPR, one of our <a href=\"https:\/\/theclose.com\/real-estate-apps\/\">top-recommended real estate apps<\/a>, to generate real-time reports on local home sales, upcoming listings, and buyer behavior. Consider any platform that offers actual data to help keep sellers confident that demand in their area is active.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px\">\n<ul class=\"list-with-icon\">\n<li class=\"best-for\">Tech helps you do more with less effort and gives homeowners a modern and polished experience.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"faqs\">Frequently asked questions (FAQs)<\/h2>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"do-expired-listing-letters-work\" class=\"my-40\">Do expired listing letters work?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"do-expired-listing-letters-work-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Absolutely, but the key is personalization and strategy. A well-written letter that\u2019s solution-focused and empathetic can set you apart from other agents. Remember, the letter targets homeowners who were unsuccessful in their first attempt at selling, meaning they\u2019re often still motivated, but they\u2019re also frustrated.<\/p>\n<p>Ensure your letter addresses why the listing might\u2019ve failed and offers your clear plan to relaunch with better results. When combined with consistent follow-up, like calls, in-person visits, or emails, your letter can open the door to valuable new listings.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-do-i-say-to-an-expired-listing\" class=\"my-40\">What do I say to an expired listing?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"what-do-i-say-to-an-expired-listing-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>As an agent, you should be empathetic and solution-driven. Acknowledge the homeowner\u2019s frustration without blaming anyone, avoid criticizing their previous agent and instead focus on what you would do differently, provide value immediately by offering a free market review or fresh marketing plan, and stay professional. Remember, they\u2019ve already had a rough experience.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-do-you-market-an-expired-listing\" class=\"my-40\">How do you market an expired listing?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"how-do-you-market-an-expired-listing-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>To market an expired listing effectively, analyze why the property didn\u2019t sell. Then, refresh the listing with professional photography, compelling copy, and possibly a price adjustment. Reintroduce the listing to the MLS with updated marketing materials, and then promote it across multiple channels, such as social media, email, websites, and targeted ads. <\/p>\n<p>You may also want to host open houses or produce virtual tours to generate new interest. Most importantly, communicate your clear strategy to the seller, ensuring it showcases how your approach differs from the previous one and how it will yield better results.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-happens-when-listings-expire\" class=\"my-40\">What happens when listings expire?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"what-happens-when-listings-expire-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>When listings expire, the property is no longer active on the MLS, and any marketing efforts from the previous agent usually stop. The seller now has options to relist with the same agent, choose a new agent, try FSBO, or even take the property off the market entirely.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<h2 class=\"wp-block-heading\" id=\"walkthrough\">The final walkthrough<\/h2>\n<p>Expired listings are a goldmine if you\u2019re ready to put in the work. By using my expired listing scripts, you can build trust, offer real value, and win new clients. The secret sauce? A mix of empathy, persistence, and professionalism.<\/p>\n<p>What are your favorite scripts for expired listings? Let us know in the comments. We love sharing success stories and awesome tools with other agents!<\/p>\n<p>The post <a href=\"https:\/\/theclose.com\/expired-listing-scripts\/\">21 Expired Listing Scripts That Could Change Minds [+Tips &amp; Best Practices]<\/a> appeared first on <a href=\"https:\/\/theclose.com\">The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expired listing scripts offer structure and help build rapport quickly. Think of it this way: sellers with expireds are probably frustrated and unsure of their <a href=\"http:\/\/www.abenteuer-archaeologie.com\/index.php\/2025\/08\/12\/21-expired-listing-scripts-that-could-change-minds-tips-best-practices\/\" class=\"read-more-link\">[Read More&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"_links":{"self":[{"href":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/wp-json\/wp\/v2\/posts\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/wp-json\/wp\/v2\/comments?post=415"}],"version-history":[{"count":2,"href":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/wp-json\/wp\/v2\/posts\/415\/revisions"}],"predecessor-version":[{"id":419,"href":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/wp-json\/wp\/v2\/posts\/415\/revisions\/419"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/wp-json\/wp\/v2\/media\/417"}],"wp:attachment":[{"href":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/wp-json\/wp\/v2\/media?parent=415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/wp-json\/wp\/v2\/categories?post=415"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.abenteuer-archaeologie.com\/index.php\/wp-json\/wp\/v2\/tags?post=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}